June 10, 2010

The History Of Fashionable Clothing Brands In USA

Interest in clothes and style is not new. In China, emperors have always been depicted as robed in beautifully detailed garments. Joseph in the Bible was shown favoritism when his father gave him a colorful coat. Frills, wigs and buckles were the style for a long time among Europe's elite. Thankfully, the styles have changed. People, however, are just as interested in style as ever. Fashionable Clothing Brands in USA have changed the way the world looks at fashion.

America's history has been one of ruggedness and survival. Early immigrants had to work hard to survive, and could not be concerned with the social workings of the stylish set back in Europe. Eventually, they were able to establish towns and schools, but the rugged life continued to influence American style.

The major American style icon today, the blue jean, was created with the needs of hard-working physical laborers in mind. The denim fabric and rivets were to make a hardy, long lasting pair of work pants. The new pants were patented in 1873 by Levi Strauss & Co.

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Van Heusen, a maker of quality suits and business casual wear today started out as a flannel shirt peddler in Pennsylvania. He sold his wife's creations to coal miners from a hand cart. Van Heusen brand also carries Izod, Gant and Geoffrey Beene.

The puffy, goose down coat worn for its style and warmth was designed by Eddie Bauer in 1936. It was originally meant for hunters and other outdoorsman, but within six years he had a contract with the US Army Air Corps for goose down products.

Jeans and T-shirts became the staple pieces that elevated many of the successful American brands today. This is evidence of the attitude that respects a person more if they earn their millions through hard work than if they inherit them. This casual style didn't just stay in America. Societies that shunned function in favor of form have traded it in for comfort and service.

Just as the survival mode has changed, style that originated for working men has evolved. A common sight on runways worldwide is jeans and T-shirts. They are even dressed up with button-up shirts or sport coats.

Calvin Klein and Liz Claiborne are two famous American designers. Liz Claiborne's inspiration was the American working woman's need for affordable, stylish work clothes. Tommy Hilfiger, Aeropostale, The Gap, Abercrombie & Fitch, American Eagle Outfitters, Pacific Sunwear and Zumiez and many more are symbolic of that casual American style. Trendy and comfortable clothes will be produced by the fashionable clothing brands in the USA as long as there are people wanting to wear them.

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